Vail Resorts, Inc., parent company of five ski resorts, several luxury hotel properties and other companies, has purchased Mountain News Corp., parent company of the website On the Snow.com.
CEO of Vail Resorts states that Vail intends to invest in the development of new content and digital applications. Expanded news coverage and content are being developed now and will be ready for the new season.
OnTheSnow.com claims to be the most visited winter sports Web portal in the world with 13 global versions in seven languages. A Nielsen audit this past winter showed the site was visited by 2.2 million unique monthly visitors.
But many in the ski industry argue that the web traffic is merely generated by the snow report app that radio stations and other news outlets load onto their site, and the traffic reports count those as page views on the OnTheSnow.com website. It remains to be seen how the website will be altered to best serve the Vail Resorts conglomerate. At least the OnTheSnow.com website will not wind up like skipressworld.com, now an abandoned site with stale information.