Vail Resorts has given up its ill-conceived effort to trademark the name “Park City” after increasingly outspoken opposition from the local community.  Park City is an actual city, first established in the 1870’s as a silver mining town, it has prospered first as a mining community then as a recreation destination.

Last week the community held a rally outside a meeting between Park City officials and Vail executives.  It has been reported that even City Hall was considering a formal challenge to the application for the registering of “Park City.”

The application was filed in 2014 with the Patent and Trademark Office.  Vail defended the application in a written statement released this weekend, stating that it is “common within the ski industry” to secure trademarks.  But the statement also acknowledged the growing concern on the part of the community and concluded “we have decided to withdraw our trademark application in an effort to move beyond this concern.”

Vail will continue to operate the Utah ski area as Park City Mountain  Resort.