Over the past several seasons, the Utah ski industry has been recovering from the effects of a weak snow year during the 2011 winter. This week, Ski Utah reported a 3.6 percent increase in skier-days in the state through August 2014, the best season in three years.
The Utah ski and snowboard industry closed the season with 4.16 million skier-day visits, up from the previous season’s 4.01 million. It is the seventh time in the last nine years skier-days have exceeded 4 million.
Utah’s ski industry dropped during the 2011-2012 season because of the poor snowfall that year. But snowmaking abilities kept the resorts operating that lean season and with all three resorts in Park City ranked in the top 10 in North America by Ski Magazine, skiers continue to find reasons to ski Utah. Canyons Resort was ranked No. 10 while Park City Mountain Resort came in at No. 5 and Deer Valley held the No. 2 spot.
But ski officials acknowledge one thing that could be done to improve numbers is loosening liquor laws. While the ski industry receives a tremendous amount of help and support from the Utah state government, liquor laws do not help bring visitors. When competing against places like Colorado, California and British Columbia, Utah liquor laws seem very restrictive.