The SnowSports Industries America trade show ends today in Las Vegas for the last time, wrapping up a 37-year run there. The annual show attracts 17,000 manufacturers and retail buyers of everything from skis and snowboards to long underwear and outer gear to show and sell. But next year the extravaganza will begin an 11-year run in Denver.
Plans for next year’s show from Jan. 28-31 include on-snow demos, rail jams, athlete appearances, a fashion show and additional opportunities for the public to get involved in what is typically a trade-only event. In Las Vegas, SIA was just another trade show in a city filled with them, while it will have much more visibility and support in Denver. Also, because of its timing following the X Games in Aspen and just before the 2010 Winter Olympics, Denver will be primed as a spot to showcase winter sports and their athletes. And for those in the snow sports industry, the ability to ski right outside of Denver before and after the show is a natural fit. The show is expected to be a $30 million annual boost to the Denver economy, and SIA is planning to be more active in arranging entertainment options for its visitors than it was in Vegas.