The two big trends in snowsports equipment sales this season have been fat skis, with their increased stability at higher speeds, and ski helmets, to offer some protaction at those higher speeds.


According to a report just released by the Snowsports Industries America (SIA), total sales through all channels this season did not top the record breaking 2007/2008 season, but it comes in second highest in history for dollars sold. Apparel led sales this season with $1.1 billion, with accessories sales totals close behind at $1 billion. Equipment has been outsold by both apparel and accessories categories since the 2006/2007 season. This year, alpine, Nordic, and AT/Randonee equipment sales were up, while telemark and snowboard equipment sales slipped.
• Fat Skis – Skis with fat waists moved faster than skinny skis this season. Fat ski sales increased more than 30% in units and in dollars sold
• Snowboards – Although rocker snowboard had a good run again this season all snowboard sales were down in units and in dollars sold this season
• Backcountry – AT/Randonee ski sales up 57% in units and 57% in dollars sold
• Helmets – More than 1.1 million helmets sold through February this season

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