Ignore all those depressing political campaign ads, SkiCo says we are prospering again! Aspen Skiing Co. has determined that the economy has sufficient strength now that customers can absorb a modest increase in pass prices, said a company spokesman. It will cost Aspen Skiing Co. customers $25 to $50 more to hit the slopes in the coming winter if they purchase season passes by the “super-early” deadline of Sept. 14th.
Skico raised the price of the Premier Pass from $1,549 last season to $1,599 for the coming season. That $50 increase was the largest for any ski pass. Skico has implemented price increases the past three seasons to start bringing its prices back to where they were pre-recession. This will be the fourth season of increases at or about $40 per pass type.