Intrawest Resorts Holdings has announced that Radio-Frequency IDentification (RFID) technology will be initiated at its Steamboat and Winter Park resorts for the upcoming 2015 and 2016 winter season with SKIDATA.
All daily lift tickets, season passes and frequency products will be available on QuickTrax™ cards, which are embedded with an RFID chip to enable hands-free access to lifts. When a guest passes through the RFID gate, the gate will open automatically after registering the QuickTrax card. As in previous seasons, lift operators will be on hand to assist with the access gates and ensure a smooth and efficient guest experience.
The RFID system will be installed in Steamboat at the gondola, Christie Peak Express, Preview, and Thunderhead Express chairlifts. Installation at Winter Park includes the Zephyr Express, Arrow, Gemini Express, Challenger and Super Gauge Express chairlifts providing a simple, fast and hands-free guest experience at both resorts.
The new QuickTrax card will be reusable over multiple seasons and can be reloaded online or over the phone, allowing guests to bypass the ticket office. All guests will also have the option to sign up for Resort Charge, which eliminates the need to carry cash or a credit card on the mountain. Resort Charge allows guests to make purchases at any resort operated restaurant, rental and retail location, ski and ride school, and more by attaching a credit card to their QuickTrax card.
With the implementation of RFID, the resorts will issue and mail new RFID-enabled season pass and frequency products at no cost starting in early October.