Following Vail Resort’s purchase of Perisher in Australia, Aussie skiers are the big winners. In response to the Vail-Perisher Freedom Pass, Aspen Snowmass has developed a SKI30 pass, specifically for the Australian market. Valid for up to 30 consecutive days from January 1, the SKI30 pass is priced at $806 Australian, and includes a bonus 30 per cent discount on seven or more days worth of lessons and/or equipment rental. The cost is similar to what skiers would normally pay for a week-long pass for Aspen Snowmass.
Vail’s Freedom Pass offer has a cost of $749 Australian, and provides year-round access to ski resorts in the US, as well as Perisher in New South Wales. Aspen Skiing Company president Mike Kaplan remains confident SKI30 will appeal to the “many loyal Australian guests” who tend to stay longer and bring their families. “Aspen is totally focused on the quality of the vacation, offering an authentic and vibrant mountain experience with slopes that are not crowded with throngs of day or weekend visitors,” says Kaplan.